Afrostitches Research Intelligence
Live Updates (108 responses)
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Customer Research & Insights

Afrostitches User Survey Insights

Live survey responses from diaspora shoppers in the UK, USA, Canada, and Europe. This shows how often people buy African fashion, what stops them from ordering, how much they spend, and what features they want most.

Total Responses: 108 Submissions
Audience: Diaspora Outside Nigeria
Updated: September 16, 2026, 11:19 pm
Total Responses
👥
108
People who took the survey
Ready to Buy at Launch
🛒
29%
31 said "Yes, definitely"
Total Interested
📈
98%
Includes people waiting for designs & prices
Trust Verified Designers
72%
Feel more confident with verified designer badges.
Interest Rating
8.2/10
Average score out of 10
Launch Discount Opt-in
🏷
84%
Asked for 30% to 50% first order code
💡 Key Insights & Takeaways
Based on live survey responses
Biggest Challenge High Priority

Main Problem: Poor quality (67%)

The main thing stopping diaspora buyers from ordering online is 'Poor quality' followed by 'Wrong sizing'. Offering clear quality checks and buyer protection will solve this.

Buying Interest High Demand

High Interest: 98% want to use the platform

29% of respondents are definitely ready to buy at launch, and another 69% will buy if the designs and prices match their taste.

Pricing Best Seller Range

Most Popular Outfit Price: Under £50 (43% of Shoppers)

Most buyers say 'Under £50' is their ideal price per handmade outfit. Focusing your launch collection around this price will bring in the most sales.

Most Wanted Features Customer Request

Top Features: Fast delivery, Verified designers, Buyer protection

Shoppers voted Fast delivery, Verified designers, Buyer protection as the most helpful features. Showing these clearly on the platform will build trust and keep customers coming back.

Discovery Top Channel

Where Shoppers Find Brands: Instagram (56%)

Instagram is where most diaspora shoppers currently find African fashion. Posting videos and collaborating with creators here will reach the most buyers.

1. Buying Habits & Occasions

How often people buy African fashion, what events they buy for, and where they discover brands

Q1: How Often People Buy

Buying frequency across diaspora shoppers

Q2: Events & Occasions

Why people buy African fashion

Q3: Where Shoppers Find Brands

Current discovery channels and websites

2. Trust, Quality & Sizing

What frustrates buyers online and what gives them confidence to order

Q4: Biggest Online Challenges

Main issues when ordering African fashion online

Q5: Verified Designer Trust

How verified badges affect buyer confidence

Q6: Sizing & Measurement Confidence

Features that make choosing sizes easier

3. Pricing, Shipping & Delivery Times

What shoppers are willing to pay per outfit, shipping budgets, and delivery expectations

Q13: Outfit Budget

What buyers consider reasonable per outfit

Q8: International Shipping Budget

What shoppers expect to pay for shipping

Q7: Acceptable Delivery Time

How long buyers are willing to wait

4. Most Wanted Features & Recommendations

Top requested website features, rating distribution, and likelihood to recommend to friends

Q10: Most Wanted Features

Tools that encourage repeat orders

Q9: Platform Rating (1 to 10)

How much buyers like the concept

Q12: Recommend to Friends

Likelihood to share with family and friends

5. Where Shoppers Live

Locations of diaspora respondents across the UK, North America, and Europe

Regions

Country and continent distribution

Top Reported Cities

Most common cities submitted
London 10 (9%)
Canada 6 (6%)
Uk 4 (4%)
United Kingdom 4 (4%)
London, United Kingdom 3 (3%)
Lagos 2 (2%)

Recent Survey Responses

Search and filter individual survey submissions
Respondent Location How Often They Buy Ready to Buy? Outfit Budget Interest (1-10) Discount Code Date Actions
Komolafe femi ezekiel
femiezekielphotography@gmail.com
Moscow Monthly Yes, definitely Under £50 7 / 10 ✔ Claimed Aug 25, 2026
Anonymous Respondent
No email provided
Diaspora Rarely Maybe, depending on designs & pricing £100–200 8 / 10 - Aug 21, 2026
Udeoba Lucien
udeobalucien@gmail.com
London Monthly Yes, definitely Under £50 9 / 10 ✔ Claimed Aug 21, 2026
Anonymous Respondent
No email provided
Diaspora Rarely Maybe, depending on designs & pricing £50–100 5 / 10 - Aug 20, 2026
Amarachi obi
obiamarachi655@gmail.com
Canada Rarely Maybe, depending on designs & pricing Under £50 10 / 10 ✔ Claimed Aug 20, 2026
Anonymous Respondent
ekeokoriep@gmail.com
Lefkosia, north Cyprus Mersin 10 turkey Every 2-3 months Yes, definitely Under £50 9 / 10 ✔ Claimed Aug 20, 2026
Amblessed Onwuegbulem
onwuegbulem2002@gmail.com
Istanbul Twice a year Maybe, depending on designs & pricing £50–100 10 / 10 ✔ Claimed Aug 20, 2026
Yaz
Yazethetix@gmail.com
TRNC Every 2-3 months Maybe, depending on designs & pricing £50–100 10 / 10 ✔ Claimed Aug 20, 2026
Anonymous Respondent
No email provided
Diaspora Rarely No, I prefer local tailors or offline options £50–100 3 / 10 - Aug 20, 2026
Anonymous Respondent
No email provided
Diaspora Monthly Yes, definitely Under £50 10 / 10 - Aug 20, 2026
Anonymous Respondent
No email provided
Diaspora Rarely Maybe, depending on designs & pricing Under £50 5 / 10 - Aug 20, 2026
Rofi
rofiato.folami@gmail.com
Nicosia, North cyprus Rarely Maybe, depending on designs & pricing Under £50 4 / 10 ✔ Claimed Aug 20, 2026
Anonymous Respondent
No email provided
Diaspora Rarely Maybe, depending on designs & pricing £50–100 7 / 10 - Aug 20, 2026
Anonymous Respondent
louanetachibana@gmail.com
Northern Cyprus Rarely Maybe, depending on designs & pricing £50–100 8 / 10 ✔ Claimed Aug 20, 2026
Khairat
khairatoshifeso@gmail.com
North Cyprus Rarely Maybe, depending on designs & pricing £50–100 6 / 10 ✔ Claimed Aug 20, 2026
Anonymous
itunuraimi@yahoo.com
Lagos Twice a year Maybe, depending on designs & pricing Under £50 8 / 10 ✔ Claimed Aug 19, 2026
Anonymous Respondent
No email provided
Diaspora Once a year Maybe, depending on designs & pricing £50–100 8 / 10 - Aug 18, 2026
Gina
ayokugf27@gmail.com
Ghana Twice a year Maybe, depending on designs & pricing Under £50 7 / 10 ✔ Claimed Aug 18, 2026
Lukman
lsbkanbayi@gmail.com
Canada Every 2–3 months Yes, definitely £50–100 10 / 10 ✔ Claimed Aug 18, 2026
Sarah olotin
patiences968@gmail.com
London Twice a year Maybe, depending on designs & pricing Under £50 8 / 10 ✔ Claimed Aug 18, 2026
Philip
philipigboba@gmail.com
London Twice a year Maybe, depending on designs & pricing Under £50 8 / 10 ✔ Claimed Aug 18, 2026
Anonymous Respondent
No email provided
Diaspora Every 2-3 months Yes, definitely Under £50 10 / 10 - Aug 17, 2026
Bukola Akintunde
bukkieakintunde@gmail.com
Ibadan, Oyo, NGA Once a year Maybe, depending on designs & pricing £50–100 5 / 10 ✔ Claimed Aug 17, 2026
Ore
adunnicollabs@gmail.c
Lisbon, Portugal Rarely Maybe, depending on designs & pricing Under £50 5 / 10 ✔ Claimed Aug 16, 2026
Aminat Oyelude
aminatoyelude1@gmail.com
Florida, United States Rarely Maybe, depending on designs & pricing Under £50 10 / 10 ✔ Claimed Aug 15, 2026
Blessing Ebi
ebianisiblessing@gmail.com
London, United Kingdom Every 2-3 months Maybe, depending on designs & pricing £100–200 10 / 10 ✔ Claimed Aug 15, 2026
Wendy
wendychinonye@gmail.com
US Rarely Maybe, depending on designs & pricing £50–100 6 / 10 ✔ Claimed Aug 14, 2026
Kafayat
ambalikafayat12@gmail.com
Canada Every 2-3 months Yes, definitely Under £50 9 / 10 ✔ Claimed Aug 14, 2026
Olabode Eniolawun
olabodeeniolawun@gmail.com
Uk Every 2-3 months Yes, definitely Under £50 10 / 10 ✔ Claimed Aug 14, 2026
Nicodemus Junior
nbervis@gmail.com
USA Texas Little Elim Twice a year Maybe, depending on designs & pricing £50–100 9 / 10 ✔ Claimed Aug 14, 2026
Olamilekan
olanur24@gmail.com
Manchester Monthly Maybe, depending on designs & pricing £200–400 10 / 10 ✔ Claimed Aug 14, 2026
Fawaz Egunjobi
gbolzyz@gmail.com
Calgary, Canada Twice a year Yes, definitely Under £50 10 / 10 ✔ Claimed Aug 14, 2026
Anonymous Respondent
tyra.okoye@yahoo.com
London Once a year Maybe, depending on designs & pricing Under £50 5 / 10 ✔ Claimed Aug 14, 2026
Gbolahan
gbolahanlofe79@gmail.com
Uk Twice a year Yes, definitely Under £50 8 / 10 ✔ Claimed Aug 14, 2026
Goke Ekundayo
olagokeekundayo@gmail.com
England Rarely Yes, definitely £50–100 10 / 10 ✔ Claimed Aug 14, 2026
Anonymous Respondent
lorsfam97@gmail.com
Norway,oslo Every 2-3 months Maybe, depending on designs & pricing Under £50 10 / 10 ✔ Claimed Aug 14, 2026
Samson Jaiyeola
feyisquare@gmail.com
Canada Twice a year Maybe, depending on designs & pricing £50–100 7 / 10 ✔ Claimed Aug 14, 2026
Anonymous Respondent
marytpowell@yahoo.com
Illinois, USA Every 2-3 months Maybe, depending on designs & pricing Under £50 9 / 10 ✔ Claimed Aug 14, 2026
CHIDERA OTIKE
chideraotike@gmail.com
UK Every 2-3 months Yes, definitely Under £50 10 / 10 ✔ Claimed Aug 14, 2026
Ella
ifeomaetta39@gmail.com
Birmingham, United Kingdom Every 2-3 months Maybe, depending on designs & pricing £100–200 8 / 10 ✔ Claimed Aug 14, 2026
ojeniranrachael@gmail.com
ojeniranrachael@gmail.com
Lagos Every 2-3 months Maybe, depending on designs & pricing £50–100 8 / 10 ✔ Claimed Aug 14, 2026
CimaOola
cimaweb3@gmail.com
Diaspora Monthly Yes, definitely £50–100 7 / 10 - Aug 14, 2026
Grace Matthew
gracematthew100@gmail.com
Canada Rarely Maybe, depending on designs & pricing £50–100 9 / 10 ✔ Claimed Aug 14, 2026
Jojo
jesemuze40@gmail.com
United Kingdom Every 2-3 months Maybe, depending on designs & pricing £50–100 5 / 10 ✔ Claimed Aug 14, 2026
Nathaniel Eze
temitopenathaniel1@gmail.com
Uk Twice a year Yes, definitely £100–200 8 / 10 ✔ Claimed Aug 14, 2026
Anonymous Respondent
No email provided
Diaspora Rarely Maybe, depending on designs & pricing Under £50 8 / 10 - Aug 14, 2026
Uji Augustine
ujiaugustine@gmail.com
Birmingham, United kingdom Rarely Maybe, depending on designs & pricing Under £50 10 / 10 ✔ Claimed Aug 14, 2026
Anonymous Respondent
jhubrilaadi@icloud.com
Canada Every 2-3 months Maybe, depending on designs & pricing £50–100 6 / 10 ✔ Claimed Aug 14, 2026
Anonymous Respondent
odehbenjamin07@gmail.com
Lodon Every 2-3 months Yes, definitely £50–100 9 / 10 ✔ Claimed Aug 14, 2026
Onyeka Ikechukwu
onyekaalice@gmail.com
Ghana/ accra Monthly Maybe, depending on designs & pricing £50–100 7 / 10 ✔ Claimed Aug 14, 2026
Anonymous Respondent
ebereezinne41@gmail.com
Glasgow, United Kingdom Once a year Maybe, depending on designs & pricing Under £50 10 / 10 ✔ Claimed Aug 14, 2026
Afolabi Oluwajuwon
oluwajuwonafolabi1@gmail.com
London, United Kingdom Every 2-3 months Yes, definitely £50–100 10 / 10 ✔ Claimed Aug 14, 2026
Anonymous Respondent
nonsoobi45@gmail.com
Kyrenia, Cyprus Rarely Maybe, depending on designs & pricing £100–200 8 / 10 ✔ Claimed Aug 14, 2026
Michael
mich.shog@gmail.com
USA Once a year Yes, definitely Under £50 10 / 10 ✔ Claimed Aug 14, 2026
Nnaemeka Ugwu
ugwunnaemeka509@gmail.com
Lagos, NGA Monthly Maybe, depending on designs & pricing Under £50 8 / 10 ✔ Claimed Aug 14, 2026
Percy Nikita Nakityo
psamryan@gmail.com
Kampala, Uganda Once a year Maybe, depending on designs & pricing £100–200 10 / 10 ✔ Claimed Aug 14, 2026
Olawumi Owoade
owoadeolawumi@gmail.com
London Monthly Yes, definitely £50–100 10 / 10 ✔ Claimed Aug 14, 2026
Goody Lucky
goodylucky13@gmail.com
London, Manchester Monthly Maybe, depending on designs & pricing Under £50 9 / 10 ✔ Claimed Aug 14, 2026
Veronica Anyanwu
veronicanyanwu@gmail.com
United kingdom Monthly Maybe, depending on designs & pricing £50–100 8 / 10 ✔ Claimed Aug 14, 2026
Aisha Sanusi
aishasanusi733@gmail.com
Secaucus, NJ. USA Twice a year Maybe, depending on designs & pricing £200–400 8 / 10 ✔ Claimed Aug 14, 2026
Linda
ohalezimlindachidinma@gmail.com
Boom, Belgium Rarely Yes, definitely Under £50 10 / 10 ✔ Claimed Aug 14, 2026
Linda
lcbagudu@gmail.com
Boom, Belgium Rarely Yes, definitely Under £50 10 / 10 ✔ Claimed Aug 14, 2026
Aderibigbe Adedamola
damolaribigbe07@gmail.com
Birmingham UK Twice a year Maybe, depending on designs & pricing £50–100 8 / 10 ✔ Claimed Aug 14, 2026
Rennie
iaykayrtw@gmail.com
United States,San Francisco Rarely Maybe, depending on designs & pricing Under £50 10 / 10 ✔ Claimed Aug 14, 2026
Chiamaka
chiamakashulamite07@gmail.com
Manchester, United Kingdom Rarely Maybe, depending on designs & pricing Under £50 7 / 10 ✔ Claimed Aug 14, 2026
Musa Sodik
sodikm38@gmail.com
Scotland Every 2-3 months Yes, definitely £100–200 8 / 10 ✔ Claimed Aug 14, 2026
Bello Faridah
sotw58@gmail.com
New Jersey Every 2-3 months Yes, definitely £100–200 8 / 10 ✔ Claimed Aug 14, 2026
Anonymous Respondent
akinoluwafeyikemi@gmail.com
Ajah Lagos Twice a year Yes, definitely £50–100 10 / 10 ✔ Claimed Aug 14, 2026
Anonymous Respondent
ojobukunmi500@gmail.com
Osun state Monthly Maybe, depending on designs & pricing Under £50 10 / 10 ✔ Claimed Aug 14, 2026
Adekunle Bukade
lydiabukade9@gmail.com
Ghana Every 2-3 months Yes, definitely £50–100 9 / 10 ✔ Claimed Aug 14, 2026
Feyisayo
feyisayoadeleke@gmail.com
England Twice a year Maybe, depending on designs & pricing Under £50 8 / 10 ✔ Claimed Aug 14, 2026
Abdulwahab Abdulyekeen
Abdulwahababdulyekeen1@gmail.com
Kaduna, NGA Monthly Maybe, depending on designs & pricing Under £50 10 / 10 ✔ Claimed Aug 14, 2026
David Nyambi
davidkonye8@gmail.com
London Every 2-3 months Maybe, depending on designs & pricing Under £50 7 / 10 ✔ Claimed Aug 14, 2026
Anonymous Respondent
obialagooly@gmail.com
Quebec, Canada Twice a year Maybe, depending on designs & pricing £100–200 9 / 10 ✔ Claimed Aug 14, 2026
Anonymous Respondent
dewyzsamuel@gmail.com
Alberta, Calgary, Canada Twice a year Maybe, depending on designs & pricing £50–100 8 / 10 ✔ Claimed Aug 14, 2026
𝒁𝒊𝒛𝒊 𝑶𝒓𝒋𝒊
ezymama123@gmail.com
Scotland United Kingdom Every 2-3 months Maybe, depending on designs & pricing £50–100 7 / 10 ✔ Claimed Aug 14, 2026
Louis Chidebe
louischidebe@gmail.com
Germany Every 2-3 months Yes, definitely £50–100 10 / 10 ✔ Claimed Aug 14, 2026
Gladys Anyanna
gladysanyanna@yahoo.com
Portugal Every 2-3 months Maybe, depending on designs & pricing Under £50 10 / 10 ✔ Claimed Aug 14, 2026
Anonymous Respondent
No email provided
Diaspora Rarely Maybe, depending on designs & pricing Under £50 8 / 10 - Aug 14, 2026
Anonymous Respondent
memesagex@gmail.com
North Dakota US Twice a year Maybe, depending on designs & pricing £100–200 6 / 10 ✔ Claimed Aug 14, 2026
Anonymous Respondent
anonbutaware@gmail.com
California Every 2-3 months Maybe, depending on designs & pricing £50–100 10 / 10 ✔ Claimed Aug 13, 2026
Abiola
labioyuce@gmail.com
London Every 2-3 months Maybe, depending on designs & pricing £50–100 9 / 10 ✔ Claimed Aug 12, 2026
Peter A. Adedibu
adeoluadedibu@gmail.com
Florida Twice a year Maybe, depending on designs & pricing £50–100 10 / 10 ✔ Claimed Aug 12, 2026
Kofi Yamoah Ponkor
afrifay23@gmail.com
US Monthly Maybe, depending on designs & pricing Under £50 5 / 10 ✔ Claimed Aug 12, 2026
Princess Anya
anyapj5@gmail.com
USA Rarely Maybe, depending on designs & pricing £50–100 5 / 10 ✔ Claimed Aug 12, 2026
Ifeoluwa Adediran
Iffydorcy26@gmail.com
United States Every 2-3 months Maybe, depending on designs & pricing £50–100 10 / 10 ✔ Claimed Aug 11, 2026
Anonymous Respondent
iphie259@gmail.com
Ireland Rarely Maybe, depending on designs & pricing Under £50 5 / 10 ✔ Claimed Aug 8, 2026
Umeugo Ugochi
alagboguugochi@gmail.com
United States, New York Monthly Yes, definitely £50–100 10 / 10 ✔ Claimed Aug 7, 2026
A
gabriellaigebu@gmail.com
Ontario, Canada Twice a year Maybe, depending on designs & pricing Under £50 8 / 10 ✔ Claimed Aug 5, 2026
Fatou
fatou.sanokho@yahoo.co.uk
London Every 2–3 months Maybe, depending on designs & pricing £100–200 9 / 10 ✔ Claimed Aug 2, 2026
Anu Ogunlade
annyogunlade@gmail.com
London United kingdom Every 2–3 months Maybe, depending on designs & pricing £100–200 10 / 10 ✔ Claimed Jul 31, 2026
Adeola Adekoyejo
adekoyejoadeola@gmail.com
United Kingdom Twice a year Yes, definitely Under £50 10 / 10 ✔ Claimed Jul 29, 2026
Nkem Ogbolu
nkem.jude.ogbolu@gmail.com
Manchester Once a year Maybe, depending on designs & pricing £50–100 7 / 10 ✔ Claimed Jul 29, 2026
Adejoke Fayemi
fayemiadejoke001@gmail.com
London Twice a year Maybe, depending on designs & pricing £50–100 8 / 10 ✔ Claimed Jul 29, 2026
Bolupe
bolupe@themoresvillage.com
London, United Kingdom Monthly Maybe, depending on designs & pricing £100–200 10 / 10 ✔ Claimed Jul 29, 2026
Sarah S
sarahsobakin@yahoo.co.uk
London, UK Rarely Maybe, depending on designs & pricing £100–200 9 / 10 ✔ Claimed Jul 29, 2026
Khadiatou Diallo
kdiallo88@yahoo.co.uk
United Kingdom Rarely No, I prefer local tailors or offline options £200–400 9 / 10 ✔ Claimed Jul 29, 2026
Anonymous Respondent
biola4dina@yahoo.co.uk
Glasgow Twice a year Maybe, depending on designs & pricing £50–100 10 / 10 ✔ Claimed Jul 29, 2026
Tunmi
tunmisowemimo@gmail.com
United kingdom Every 2–3 months Maybe, depending on designs & pricing Under £50 8 / 10 ✔ Claimed Jul 27, 2026
Oluwasegun Haziz
hazizsegun@gmail.com
England, United Kingdom Once a year Maybe, depending on designs & pricing £50–100 5 / 10 - Jul 27, 2026
Ese
esedaniel777@gmail.com
London Twice a year Maybe, depending on designs & pricing Under £50 6 / 10 ✔ Claimed Jul 27, 2026
Tobi Awoderu
awoderuoloruntobi@gmail.com
Derby, United Kingdom Once a year Maybe, depending on designs & pricing £50–100 2 / 10 ✔ Claimed Jul 27, 2026
Anonymous Respondent
treasure@gmail.com
United Kingdom Once a year Yes, definitely Under £50 10 / 10 ✔ Claimed Jul 27, 2026
Ayodele OLOLADE Osinubi
ASK4LADE@GMAIL.COM
Wales Monthly Yes, definitely £100–200 9 / 10 - Jul 27, 2026
Emmanuel Opeyemi Bello-Babatunde
rogba499@gmail.com
Stirling. Monthly Maybe, depending on designs & pricing £50–100 4 / 10 - Jul 26, 2026
Westtwell
westtwellservices@gmail.com
Uk Twice a year Yes, definitely £50–100 5 / 10 - Jul 26, 2026
Victor Ikoli
vikiviko2002@yahoo.com
Newcastle Upon Tyne Twice a year Yes, definitely £50–100 9 / 10 - Jul 26, 2026
Emma O
zamie199@gmail.com
Ontario CA Rarely Maybe, depending on designs & pricing Under £50 7 / 10 - Jul 25, 2026

Submission Details